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- Yahoo is ready to pitch to consumers
Yahoo is ready to pitch to consumers
Yahoo was all but left for dead, but is now in growth mode under its new ownership.
Kieran Ryan
February 18, 2025
TODAY’S STORY
Since Apollo Global Management took over in 2021, Yahoo has been focused on product improvements across its mail, news, sports, and finance divisions, supplemented by several small but impactful deals:
With its new core offering in place, Yahoo is ready to pitch to consumers.
The company aired its first Big Game ad since 2002 during Super Bowl LIX, a 15-second commercial inviting viewers to email Bill Murray at [email protected] to receive a fun, short story in their inboxes.
According to Yahoo, Bill received 150,000 emails in the first two hours following the ad airing, plus millions of views and engagement across social channels.
While the ad is charming and nostalgic, it also serves as a strategic move to reintroduce Yahoo as a trusted, helpful brand at a time when skepticism toward Big Tech is at an all-time high.
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To read the web version of previous stories, click here.
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Thanks for reading,
Kieran & Justin Ryan
