Why Everyone Is Buying on TikTok

Nearly half of TikTok shoppers purchase at least once a month.

TODAY’S STORY

TikTok Shop is leaving its competitors in the dust.

In 2024, TikTok Shop added ~11.9 million U.S. buyers, almost double the buyer growth of Facebook and Instagram combined in the same period. The U.S. operation of TikTok Shop has now attracted 47 million shoppers to the platform, who spend cumulatively $32 million daily through the platform.

The platform’s advantage starts with keeping buyers in its app—it’s easy for users to see something and make an immediate purchase. Other social shopping experiences, such as on Instagram, take shoppers to external websites to complete purchases.

However, the platform’s key advantage is its algorithm, which recommends products similar to how it suggests content. This means users receive product suggestions based on their engagement patterns, not just their shopping behavior. TikTok’s sophisticated recommendation algorithm may be driving repeat sales, with nearly half of TikTok shoppers making purchases at least once a month.

With TikTok Shop, impulse buying isn’t just encouraged—it’s inevitable.

OUR PICKS

Here are today’s recs to help you live a smarter life…

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These electrolyte sticks are your portable, on-the-go hydration booster made with zero sugar, a total blend of 2,230 mg of electrolytes, plus added functionality with Zinc, Vitamin B and C.*

3. Full-Size Wireless Keyboard.

Comfortable, quiet typing on a familiar keyboard layout with palm rest, spill-resistant design, and easy-access media keys like mute, volume, and play.*

#SHORTS

Why French Fries Cost More

@boringbusinesskieran

Why French Fries Cost More 🍟 #business #fastfood #frenchfries #potatotiktok

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Kieran & Justin Ryan