- Boring Business Nerd
- Posts
- Why Everyone Is Buying on TikTok
Why Everyone Is Buying on TikTok
Nearly half of TikTok shoppers purchase at least once a month.
Kieran Ryan
April 16, 2025
TODAY’S STORY
TikTok Shop is leaving its competitors in the dust.
In 2024, TikTok Shop added ~11.9 million U.S. buyers, almost double the buyer growth of Facebook and Instagram combined in the same period. The U.S. operation of TikTok Shop has now attracted 47 million shoppers to the platform, who spend cumulatively $32 million daily through the platform.
The platform’s advantage starts with keeping buyers in its app—it’s easy for users to see something and make an immediate purchase. Other social shopping experiences, such as on Instagram, take shoppers to external websites to complete purchases.
However, the platform’s key advantage is its algorithm, which recommends products similar to how it suggests content. This means users receive product suggestions based on their engagement patterns, not just their shopping behavior. TikTok’s sophisticated recommendation algorithm may be driving repeat sales, with nearly half of TikTok shoppers making purchases at least once a month.
With TikTok Shop, impulse buying isn’t just encouraged—it’s inevitable.
OUR PICKS
Here are today’s recs to help you live a smarter life…
1. Stream Your Favorite Shows.
This TV blends right into your wall with a slim design; It brings clutter-free minimalism to the room without distracting you from what you watch. $700 off for a limited time.*
2. Boost Your Hydration.
These electrolyte sticks are your portable, on-the-go hydration booster made with zero sugar, a total blend of 2,230 mg of electrolytes, plus added functionality with Zinc, Vitamin B and C.*
3. Full-Size Wireless Keyboard.
Comfortable, quiet typing on a familiar keyboard layout with palm rest, spill-resistant design, and easy-access media keys like mute, volume, and play.*
#SHORTS
Why French Fries Cost More
@boringbusinesskieran Why French Fries Cost More 🍟 #business #fastfood #frenchfries #potatotiktok
PREVIOUS STORIES
Trump’s Trade War Is Hitting U.S. Tourism Hard — Canadian travel to the U.S. is plummeting—part of a broader international trend with significant economic consequences.
Why Brand-Owned Resale Is Booming — 47% of consumers are likelier to purchase a brand that offers trade-in credit for used apparel.
GrabAGun IPO: A New Conservative Frontier — The company’s IPO reflects conservative efforts to establish its own products, financial systems, and tech infrastructure.
Japan’s “Truly Unthinkable” Rice Shortage — The cost of an 11-pound bag of rice has doubled over the past year, reaching nearly 4,000 yen ($27).
How CAVA Stays Affordable Amid Expansion — The CPI has increased 23% since 2019, while CAVA's prices have increased only 15%.
To read the web version of previous stories, click here.
If you have any comments or feedback, just respond to this email.
Thanks for reading,
Kieran & Justin Ryan
