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Walmart and Target have the fastest-growing private labels
Private labels continue to resonate with budget-conscious consumers who are looking for ways to save.
Kieran Ryan
December 13, 2024
In partnership with
TODAY’S STORY
Private label is showing no signs of slowing down.
According to Numerator, most sales at Aldi (80%) and Trader Joe’s (70%) came from private-label products in the past year.
While private label currently accounts for a smaller portion of Walmart's (31%) and Target's overall sales (25%), Walmart’s newly launched Bettergoods and Target’s Dealworthy brand were the year’s two fastest-growing private label brands.
In many industries, private-label products can carry about two times the gross margin that national brands can — making it a no-brainer for retailers to expand into new private-label offerings.
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#SHORTS
Food companies are making us sick.
@boringbusinesskieran Food companies are making us sick 🦠🍩 #business #foodtiktok #drinktok #pepsi #cocacola #nestle #mondelez #generalmills #unilever #mars #danone #kraft
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Kieran & Justin Ryan
