Target shortens its go-to-market strategy

TODAY’S STORY

Target’s Chief Commercial Officer shared, “If what we’re selling isn’t compelling, isn’t on trend, isn’t stylish, isn’t quality — then we won’t be successful.”

The sentiment illustrates the retail environment today, one in which social media, viral moments, and cultural phenomena have dramatically accelerated the pace of consumer trends.

Target has shortened its go-to-market strategy to 8 weeks, down from 27, to capture fleeting consumer interest for specific items before it fades.

McKinsey’s latest report, ‘State of Luxury: Fashion,’ also notes that “faster trend cycles and instant access to brand content on social media [have given] rise to a persistent demand for newness.”

While speed has always distinguished successful businesses, today, it’s not just an advantage; it’s essential for survival in an increasingly fast-paced market.

OUR PICKS

Here are today’s recs to help you live a smarter life…

1. Rugged, reliable, and ready for anything.

Climb the highest peak. Bike the long way home. The durable titanium design can withstand any workout’s rigors, including rainy or dusty conditions — even ocean swimming. 30% off for a limited time.*

2. Bring recipes to life.

Whether you need 9 dozen of your signature chocolate chip cookies or shredded chicken for Taco Tuesday with friends and family, this 5-quart tilt-head stand mixer has the capacity for every occasion.*

3. Ultimate outside comfort zone.

Kick back and relax in this mid-size chair featuring a slightly lower seat, smooth rocking, and a quick setup.*

#SHORTS

AI is eating MBA jobs

@boringbusinesskieran

AI is eating MBA jobs 💀 #business #mba #career #careeradvice #jobs #harvard #mit #stanford #uchicago #columbia

Watch on: TikTok, YouTube, Instagram

PREVIOUS STORIES

• New GLP-1 consumption patterns — Retailers across food and nonfood categories must adapt their strategies to meet shifting demand caused by spending changes from GLP-1 users.

• Sellers branch out beyond Amazon — 2024 was the year sellers became less loyal to Amazon.

• Cooking up higher fast-food wages — Raising the minimum wage comes cheap.

• AI power needs threaten U.S. households — Worst harmonics are within 20 miles of significant data center activity.

• A new age for horse racing — The online gambling boom in America is leading to a resurgence in horse racing.

To read the web version of previous stories, click here

If you have any comments or feedback, just respond to this email.

Thanks for reading,
Kieran & Justin Ryan