How Chuck E. Cheese remade itself

Chuck E. Cheese’s revival shows the power of adapting to the needs of the modern family.

TODAY’S STORY

Chuck E. Cheese posted ~$200MM in EBITDA last year.

That is pretty impressive, considering they filed for bankruptcy four years ago.

The recent success can be attributed to meeting the expectations of modern families. Today’s fun centers feature new amenities the entire family can enjoy—free WiFi, device plug-ins, interactive dance floors, trampoline zones, new games, and the first-ever grown-up menu.

Chuck E. Cheese’s unlimited monthly membership program, which allows families to visit as often as they want, play up to 250 games per day, and enjoy discounts of up to 50% off most food and drinks, has also been a huge hit, especially for families hit hard by inflation. This year, they sold 350,000 Summer Fun Passes at $7.99.

Chuck E. Cheese got with the times and is back to being a family favorite.

OUR PICKS

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1. Iconic sound meets all-day comfort.

The Beats Studio Pro delivers rich, immersive sound, whether listening to music or taking calls. $180 off for a limited time.*

2. Delicious dorm meals for busy students.

This small air fryer is perfect for single-serving items like sides, snacks, wings, and more.*

3. High spin, soft feel.

TaylorMade TP5x golf balls balance distance off the tee with an ultra-soft feel around the green.*

#SHORTS

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@boringbusinesskieran

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Thanks for reading,
Kieran & Justin Ryan