Grocery stores go crazy for pizza

From in-store ovens to partnerships with local pizza parlors, grocery stores are ramping up their pizza offerings.

TODAY’S STORY

Grocery stores want a bigger slice of pizza sales.

Supermarket chains are expanding their pizza offerings to attract customers:

  • Walmart announced a partnership with Texas-based Mr. Gatti’s Pizza to open up 92 corporate-owned units inside Walmart locations across Texas, Louisiana, Oklahoma, and Kentucky

  • Regional chain Giant Food teamed up with Maryland-based Ledo Pizza to sell their square pizzas in their grocery stores

  • Specialty grocery store The Fresh Market launched a new hot & fresh Neapolitan-style pizza

Grocery stores also rake in the dough with frozen pizza. According to Circana, Americans spent $7.4 billion on frozen pizza over the last 12 months ending in July, more than on frozen breakfast foods, snacks, or baked goods.

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