Gen Z is headed to TikTok Shop this holiday season

TODAY’S STORY

Gen Z’s gift list: curated by TikTok, approved by likes.

It’s not yet October, but the holiday shopping season has already started, with major retailers like Walmart and Amazon launching early seasonal sales.

According to a new report by Fiverr, brands betting on social media to reach Gen Z may be on the right track:

• Nearly 54% of Gen Zers find their gifts on TikTok Shop

• 24% of U.S. Gen Zers will make their purchases through influencer recommendations

The report also found that 43% of Gen Zers plan to spend more this holiday season – making it an excellent time for brands to invest in TikTok Shop and other social media channels.

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#SHORTS

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Kieran & Justin Ryan