Chili’s Sales Skyrocket Again

TODAY’S STORY

Following another earnings blowout, one equity analyst called Chili’s brand resurgence “the best one of all time” in the restaurant industry.

Chili’s saw a 31% increase in same-store sales last quarter, marking its third consecutive quarter of double-digit growth. The strong performance boosted its parent company's stock, Brinker International (EAT), by 16% last Wednesday.

The restaurant chain’s sales growth was driven by a 19.9% increase in traffic – not Chili’s raising prices.

While many casual dining chains have struggled to adapt, Chili’s is making a strong comeback due to a refreshed menu with more appetizing options, a renewed focus on value—effectively promoted through its 'better-value-than-fast-food' campaign—and buzz generated by viral TikTok videos.

The combination has helped Chili’s win over and retain new customers as broader market trends indicate consumers have reached their breaking point with fast-food prices.

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Kieran & Justin Ryan