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Chicken Craze Fuels Fast Food
Fast food chains see chicken as a way to bolster profits and simplify operations.
Kieran Ryan
December 09, 2024
In partnership with
TODAY’S STORY
According to fast food chains, Americans appear to have an insatiable hunger for chicken.
Yum Brands, the parent company of Taco Bell, highlighted its Cantina Chicken as a key “growth driver” in Q3, contributing to a 4% year-over-year increase in U.S. same-store sales
Chipotle credited its limited-time offerings, such as Chicken al Pastor, for attracting more customers and driving a 6% year-over-year rise in same-store sales
Shake Shack reported a strong 4.4% growth in same-store sales, fueled in part by chicken-focused campaigns that encouraged repeat visits
This trend is good news for fast food chains’ long-term outlook. Many chains, like McDonald’s and Burger King, charge the same prices for beef and chicken despite chicken’s dramatically lower cost, which allows them to bolster their profit margins.
Chicken-heavy menus also help fast food chains simplify their operations. Unlike new beef or pork options that require restaurants to update workflows, chicken is much more versatile. It absorbs flavor better, and employees already know how to cook it.
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