Burger King's Cheat Code

Good morning, Nerders. It’s Friday, August 23rd. In today’s newsletter, we cover:

• Game On — Why Burger King, McDonald’s, and other fast food chains are all-in on gamification to drive sales and boost customer loyalty.

• Side Hustles — Everyone has one, but are they making any money?

• Call Her Daddy — How Barstool Sports fumbled the bag with Alex Cooper and the Call Her Daddy podcast.

TODAY’S STORY

All types of companies seem to be turning to gaming to win over new customers and increase customer retention.

First, it was media companies; now, it’s fast food restaurant chains:

• Burger King recently launched a new video game for its 70th birthday called Balloon Burst

• McDonald’s Monopoly is always a fan favorite, filled with incredible prizes

• Taco Bell relaunched its Coin Drop game last year

In an interview with Restaurant Dive, Burger King’s Director of Loyalty and Customer Relationship Management shared, “They start to come more frequently, and they start to spend more, driving that stickiness of our brand.”

Another reason why restaurant chains like Burger King are all in on gamification—it appeals to younger audiences, such as Generation Z and Millennials.

Gamification is a winning strategy for fast-food restaurant chains.

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DATA BYTES

• More than one-third (36%) of U.S. adults earn extra money beyond their primary source of income through a side hustle

• Side hustles are especially popular with younger adults; 48% of Gen Z has a side hustle

#SHORTS

Barstool’s What If…Call Her Daddy

@boringbusinesskieran

Barstool’s what if…Call Her Daddy // make sure to follow me to keep up with the latest business stories and trends #business #barstoolspor... See more

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PREVIOUS STORIES

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• Bike Theft — Expensive bikes have caught the attention of organized crime rings.

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• Lamborghini’s Hybrid Models — How Lamborghini’s hybrid strategy helped shield them from volatility in the EV market.

To read the web version of previous stories, click here

If you have any comments or feedback, just respond to this email.

Thanks for reading,
Kieran & Justin Ryan