“Brat” Green

How businesses cashed in as lime green went viral.

Kieran Ryan
September 03, 2024

Good morning, Nerders. It’s Tuesday, September 3rd. In today’s newsletter, we cover:

“Brat” Green — How businesses cashed in as lime green went viral
Apple — Its services revenue reaches a new all-time high
NFL Approves New Private Equity Ownership Rules — Why private equity firms want to buy sports teams

TODAY’S STORY

Lime green is in style, thanks to Charli XCX’s album Brat.

Brat summer vibes are everywhere – from NYC’s nightlife scene to TikTok.

As the color went viral, businesses began to cash in:

E-commerce companies leaned into brat green on Amazon and Etsy
Field Roast, a leading plant-based food brand, seized the “brat summer” trend to showcase its bratwursts with a bold new campaign
One cafe in San Diego whipped up an Iced Brat Matcha

People are even considering lime green cars, which have never been fashionable. According to Auto Trader, a car marketplace, views of lime green cars were up 24% in June compared to the same period last year.

Lime green is more than a color for businesses—it's a money-making machine.

OUR PICKS

Here are today’s recs to help you live a smarter life…

1. Get Lost In Your Story :)

The lightest and most compact Kindle, with extended battery life, adjustable front light, and 16 GB storage. 15% off for a limited time.*

2. Coffee with Benefits!

Focus with a refreshing organic cold brew coffee infused with lion’s mane and prebiotic yacon.*

3. Frozen to Crispy.

This small air fryer is perfect for single-serving items like french fries, wings, and more. 24% off for a limited time.*

DATA BYTES

Apple’s service segment accounted for a record $24.2Bn in Q3 2024, up 14.1% from the same period last year
Apple had 2.2Bn active devices as of Feb. 2024, in which it can sell its profitable services to

#SHORTS

Why Private Equity Firms Want to Buy Sports Teams

@boringbusinesskieran
Why private equity wants to buy sports teams 🏈💼 // Make sure to follow me to keep up with the latest business stories and trends #business... See more

Watch on: TikTok, YouTube, Instagram

PREVIOUS STORIES

Kia Somewhat Responsible for The Kia Boys — The Kia Boys illuminate a much larger problem: Kia didn’t do enough to secure its vehicles.
Non-Alcoholic Beer is Booming — The world’s largest beer companies are looking to capture the non-alcoholic beer market.
The Creator Power Law — A small, concentrated number of creators have all the audience and earnings within the creator class.
Non-Obvious Winners from the Ozempic Craze — Analysts predict Ozempic and other weight loss drugs will have ripples across many industries.
The Massive Opportunity in Medical Nutrition — The U.S. population is aging rapidly, and with that comes illnesses requiring specialized medical nutrition. Now, that’s a big business opportunity.

To read the web version of previous stories, click here

If you have any comments or feedback, just respond to this email.

Thanks for reading,
Kieran & Justin Ryan