Barry’s Bootcamp sale 💪

Barry’s Bootcamp (aka Barry’s), best known for its high-intensity workouts and cult-like following, is exploring a sale, per Bloomberg.

The brand was last valued at ~$700 million when it explored a sale in 2019. Today, the valuation is expected to be significantly higher:

• Barry’s class attendance exceeded 7.4 million last year

• Studio revenue climbed 27% in 2023 over the previous year

• All of Barry’s U.S.-based studios are profitable

Barry’s sale will likely attract several high bidders: Privately held boutique fitness studios typically generate higher profit margins (20-40%) than commercial gyms (10-15%). Barry’s likely has better profit margins than the industry standard since they can command premium prices due to their strong brand reputation and customer loyalty. 

Barry’s expansion opportunities are also very exciting. Barry’s added a cycling class to compete with the popular SoulCycle and expanded internationally to 15 countries. They have also been partnering with premium brands like Therabody and Ouai Haircare to level up their members’ post-workout wellness routines.

Barry’s helped people get fit; now it’s ready to cash in.

Our Picks

Here are today’s recs to help you live a smarter life…

1. Easy to summer.

The top-rated paddle board sold on Amazon. $410 off for a limited time.*

2. Compact and quiet operation.

Included in the “Best robot vacuums of 2024” by The Wirecutter. $110 off for a limited time.

3. A gift suggestion for Father's Day.

Never misjudge the pin again with the best-selling rangefinder.*

Watch the YouTube version

Follow me on YouTube for more: @boringbusinessnerd

In Case You Missed It

• Erewhon: The place to be seen 🚶 — Erewhon made an estimated $171.4 million in profit in 2023 and built a really strong business with the help of celebrities and influencers.

• Disney invests in parks — Disney and Netflix increase investment in live experiences to match changing consumer preferences.

• The New York Restaurant Reservation Scrum — Restaurant-goers are spending thousands of dollars to snag reservations in New York on the secondary market.

• Joining a startup early with Charley Ma — Charley Ma on his experience joining early-stage startups. He was the first business hire at Plaid and an early member of the Ramp team.

• The Power of Compounding in Your Career with Laura Thompson — Laura Thompson shares lessons from her career as a go-to-market and product marketing leader with 15 years of experience at places like Google.

Take me to all the daily stories I missed.

Was this email forwarded to you? Sign up for free here.

* denotes a sponsorship