America’s Infatuation with Fried Chicken Sandwiches

Good morning, Nerders. It’s Monday, July 8th. In today’s newsletter, we cover:

• How the fried chicken sandwich became an American staple

• Which generation owns the most wealth in America

• Corporations learned the maximum amount they can charge for a product

TODAY’S STORY

Not sure how to spice up your menu? Just add fried chicken.

Seeing a fried chicken sandwich on the menu is now more common than a burger. According to new data from Technomic, an industry research and consulting firm, fried chicken sandwiches now appear on 47% of menus while burgers are only on 41%.

Why is there such an uptick in fried chicken sandwiches on menus? Duh, it’s healthier and cheaper than beef. But there may be more to it than that. The average price difference between a burger and a chicken sandwich was only 76 cents in May, which shouldn’t really move the needle even for the most price-sensitive consumers.

Research points to another reason: Generation Z.

Gen Z loves spicy food, and they love chicken.

What’s your favorite fried chicken sandwich? Asking for a friend.

DATA BYTES

Boomers hold most of the wealth in America

• Wealth transfer from boomers to younger generations is supposed to solve a lot of financial issues, but increasing healthcare costs could diminish the amount that actually changes hands.

• Boomers account for nearly 2.3 million small businesses, and nearly 60% have no succession or transition plan in place.

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#SHORTS

Companies are getting smarter about raising their prices

@boringbusinesskieran

Uber & personalized pricing #business #pricingstrategy #foryou #uber #economics

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PREVIOUS STORIES

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Southwest is contemplating radical changes to its business as operating expenses have ballooned and its shares lag behind competitors.

Yikes: Nike is missing the boom in running culture, as it forecasts just 1% revenue growth for fiscal year 2024.

Puff, puff, pass: JUUL is back but needs a lot to go right in order to grow into its $38 billion valuation.

To read the web version of previous stories, click here

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Thanks for reading,
Kieran & Justin Ryan