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Airbnb’s Olympic Strategy
How Airbnb is using Olympic demand to draw in new hosts.
Kieran Ryan
July 23, 2024
In partnership with
Good morning, Nerders. It’s Tuesday, July 23rd. In today’s newsletter, we cover:
How Airbnb plans to win gold at the Olympics
Who shops on TikTok
What’s next for streaming services
TODAY’S STORY
Airbnb could be a winner regardless of which countries win gold this summer.
Between 2.3 and 3.1 million people are expected to visit Paris during the 2024 Summer Olympic Games. For Airbnb, the Olympics represent a chance to:
Draw in new hosts by Olympic demand, with the hopes that many will stick with the platform long-term
Win over local officials by providing cheaper stays than hotels without too much inconvenience for others
Airbnb claims its Olympic strategy is already working: They reported that the number of nights booked on the platform during the 2024 Paris Summer Olympic Games is already five times greater than for the same dates in Paris in 2023.
But will they stay? Jamie Lane, Chief Economist and Senior Vice President of Research of AirDNA, a company that provides short-term rental data analytics, shared that large events have provided a lasting boost to Airbnb’s footprint, suggesting that many Olympic hosts could stick long-term.
Airbnb isn’t the only one with Olympic fever; other brand partners like Coca-Cola may see an Olympic boost by using the games as a platform to market its products to a global audience.
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DATA BYTES
Gen Z adults between 18 to 24 are 3.2x as likely to spend at TikTok Shop than the average shopper, eclipsing the next highest ranking age group, 25-34, at 1.8x
As cohorts age, they are less likely to shop on TikTok Shop
Last year, TikTok Shop was on track to amass ~$20 billion in global gross merchandise value, with Southeast Asia contributing the bulk of the sales through the platform
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#SHORTS
What’s Next for Streaming Services?
@boringbusinesskieran What’s next for streaming services? 📺 #business #foryou #netflix #hbomax #appletv #disneyplus #hulu
PREVIOUS STORIES
Tesla’s Cybertrucks — A marketing marvel or a financial flop?
The downfall of America’s favorite sriracha brand — What went wrong with the billion-dollar sriracha empire?
🍎 Gen Z's Grocery Hack — Memberships for shoppers aged 27 and under represent the fastest-growing customer segment at Walmart-owned Sam’s Club.
It’s Modelo Time Foo — How Modelo, a Mexican beer, became the U.S.’s top-selling beer.
What’s Next for Streaming Services? 📺 — After years of chasing revenue and subscriber growth, streaming services plan to increase prices and demonstrate to investors they can turn a profit.
To read the web version of previous stories, click here
If you have any comments or feedback, just respond to this email.
Thanks for reading,
Kieran & Justin Ryan
